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“Making Ethics Part of the Brand Identity” Webcast

“Making Ethics Part of the Brand Identity” Webcast

“Making Ethics Part of the Brand Identity” Webcast Offered by Aptima and the Human Capital Institute

Webcast Scheduled for February 9, 2012 3:00pm EDT

Washington, D.C., February 1, 2011 – Ruth Savolaine of Cisco and Tara Mancinelli of Lockheed Martin will be the featured co-presenters in the “Making Ethics Part of the Brand Identity” webcast presented by Aptima, Inc. and The Human Capital Institute (HCI).

The presentation is the latest in HCI’s Leading Ethical Organizations learning track which was developed in collaboration with research and training conducted by Aptima. The webcast series explores creative techniques for leaders in promoting and enforcing ethical expectations, and inspiring employees to consider the ethical implications of their decisions.

Many companies strive to stand for something greater than themselves. For example, Apple is synonymous with innovation, and Google is synonymous with search. But the branding of a company and its defining culture and mission is the result of a well-executed strategy that incorporates many different leaders and business units aligned to achieving the same goal. In the same vein, ethical companies are no accident. A culture guided by morality and principles is result of organizations shaping that brand internally, externally, and through the work environment. Internally, ethics must be championed through engagement, diversity, and empowerment among employees, while they are externally shaped by social media, consumer confidence, and press exposure.

Top companies worldwide now recognize that ethical behavior isn’t just a moral and legal obligation of its executives, but rather a way of conducting business that delivers true competitive advantages that shape its culture and impact the bottom line. “Ethical Challenges of Leading New Teams” is the 8th in a series of eight quarterly webcasts to be held in 2010-2012 on “Leading Ethical Organizations,” presented by expert practitioners from top ethical organizations sharing cutting-edge research and organizational best practices for building ethical workplaces.

Register for this free.

WHAT: Making Ethics Part of the Brand Identity
WHEN: Airs live on Thursday, February 9, 2012 at 3:00pm EDT
Registration: Open and free to HCI Community Members

Aptima is sponsoring the “Leading Ethical Organizations” series, which will select leaders from top ethical organizations each quarter to present cutting-edge research and organizational best practices for building ethical workplaces. With the growing demand for knowledge and best practices, the series will present ground-breaking organizational research on key leadership behaviors that are critical for reinforcing ethical behavior across the organization.

Aptima delivers programs, workshops, and distance learning software to help train leaders to create ethical climates, lead multi-cultural and multi-national teams, manage virtual and distributed workforces, and develop value-based decision-making skills for complex settings. Visit our page to learn more about Aptima’s advanced leadership competencies.

About Aptima, Inc.

Aptima is a leading human-centered research, development, and engineering company focused on improving the capabilities of leaders in mission critical environments. Aptima’s multidisciplinary staff of leadership training experts, multimedia designers, and software engineers collaborate to design training solutions that increase the capabilities of leaders and leadership teams. Through blended-learning tools, leaders learn how to shape work environments that promote productivity across all levels of the organization.  Aptima is headquartered in Woburn, MA, with offices in Washington, DC and Dayton, OH. For more information, please visit www.Aptima.com.

About The Human Capital Institute (HCI)

HCI is the global association for strategic talent management and new economy leadership, and a clearinghouse for best practices and new ideas. Our network of expert practitioners, Fortune 1000 and Global 2000 corporations, government agencies, global consultants and business schools contribute a stream of constantly evolving information, the best of which is organized, analyzed and shared with members through HCI communities, research, education and events. For more information, please visit Human Capital Institute.