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Daniel Serfaty

Daniel Serfaty

Chief Executive Officer
Principal Founder
Chairman, Board of Directors LinkedIn

Daniel Serfaty

“When I was studying to be an aeronautical engineer, I had a dream about understanding the pilot as well as we understood the aircraft—and being able to combine both understandings into a better design for the overall system.

“That’s basically the concept behind Aptima.”

Daniel is Aptima’s Principal Founder, establishing and implementing a vision for Aptima as the premier Human-Centered Engineering business in the world. Daniel’s current work involves the technical leadership and coordination of interdisciplinary projects for government agencies and private industries, in conjunction with several academic, industrial, and government teams. These efforts investigate factors that drive organizational performance, expertise development, and human-systems integration in large-scale, technology-rich socio-technical systems.

Prior to founding Aptima in 1995, Daniel was engineering group leader and program manager at Alphatech (now BAE Systems), where he coordinated projects in the decision-making, training, and human engineering areas.

For the last 25 years, Daniel’s research interests have included the application of rigorous modeling and experimental methods to improve decision-making performance, develop expertise in field settings, and apply systems engineering methods to the design of large-scale organizations. In addition to his technical pursuits, his many industry activities include participating in various technology leadership forums and serving on the board of directors for small technology businesses.

Daniel’s academic background includes undergraduate degrees in Mathematics/Physics, Psychology, and Aeronautical Engineering from the Université de Paris and the Technion, Israel Institute of Technology, an MS in Aeronautical Engineering (Technion), and a M.B.A. in International Management from the University of Connecticut. His doctoral work at the University of Connecticut pioneered a systematic approach to the analysis of distributed decision-making in dynamic and uncertain environments. 

Daniel Serfaty’s Publications

Daniel Speaks

Daniel’s keynote addresses around the world are encouraging his audiences to imagine a future in which human and artificial intelligence work together in the service of humankind.

Interested in having Daniel speak to your group or organization? Please contact aptima_info@aptima.com for more information.

2020 Speaking Engagements

Plenary Speaker
37th International Test and Evaluation Symposium
14-18 September 2020

Monday Keynote – Dawn of the Multi-Species Systems: Human Performance Engineering in the Age of AI
2020 IEEE Conference on Cognitive and Computational Aspects of Situation Management (CogSima)
Keynote: 24 August 10:10 EDT

Guest Lecturer
Bentley University User Experience Center
4 March 2020

Guest: Listen to the Podcast
WFED-AM, Federal News Network (formerly Federal News Radio)
2 March 2020

AAAI 2020 Spring Symposium Series
23-25 March 2020

Past Speaking Engagements

Daniel’s 2020 Media Coverage

Daniel is a member of the Business Journals Leadership Trust and a regular contributor to The Business Journals.

14 smart steps to ‘trim the fat’ in your organization’s budget
The Business Journals
9 November 2020

Looking to change roles at your company? 14 tips from leaders
The Business Journals
22 October 2020

15 ways to silence your inner perfectionist and accept ‘good enough’ work
The Business Journals
20 October 2020

Get recognized as an industry expert with these nine strategies
The Business Journals
7 October 2020

12 essential factors that make a company resilient
The Business Journals
1 October 2020

Leaders: Say ‘no’ without guilt with these 10 tips
The Business Journals
25 September 2020

11 ways to make quality assurance part of your company culture
The Business Journals
23 September 2020

12 leaders share the pros and cons of a slow hiring process
The Business Journals
22 September 2020

15 biz leaders predict effects of the remote work trend
The Business Journals
9 September 2020

14 unique ways to generate customer leads
The Business Journals
3 September 2020

14 unique ways to generate customer leads
The Business Journals
3 September 2020

Empathy for corporate leaders: Soft skills deliver hard results
Boston Business Journal
25 August 2020

Modern Integrated Warfare LogoHumans and AI: Can’t we all just get along?
Modern Integrated Warfare
12 August 2020

Diversity and inclusion: 10 questions for your business
The Business Journals
10 August 2020

15 rewarding ways to invest in your employees
The Business Journals
7 August 2020

16 ways to build a solutions-focused team
The Business Journals
4 August 2020

Overcome hurdles in your organization with these 15 tips
The Business Journals
30 July 2020